kuhlGREEN

[Press release]

Launch of The Green Fashion Competition

Amsterdam International Fashion Week (AIFW) and the Dutch Ministry of Agriculture, Nature and Food Quality have joined forces for The Green Fashion Competition: A design contest in token of the International Year of Biodiversity. 

The competition launch will take place on the 16th of July 2010 during the 13th edition of AIFW. In honour of which Kentroy Yearwood (art director at INTOXICA) will present his new sustainable collection RANGAKU in a specially d1esigned pavilion in the Westerpark (Amsterdam).

 

The Green Fashion Competition

  The Green Fashion Competition is a design contest wherein participants are stimulated to think about societal

responsible entrepreneurship in the fashion industry. Everyone with a vision on ‘the future of fashion’ can register as an individual or team for the competition up until the 13th of July. Conditions and more information concerning (enrolment for) The Green Fashion Competition can be found on www.amsterdamfashionweek.com/greenfashion.

 

Merle Deterink (Program Director at AIFW): “Supporting sustainable fashion initiatives is essential for AIFW, as we aim to stimulate and strengthen the Dutch fashion industry. This is why we are searching for future oriented fashion entrepreneurs; entrepreneurs who are able to create fashion while sustaining biodiversity. Manners in which this can be achieved are for example by using local produce or sustainable materials.”

loyale’s clothing is inspired by understated sophistication, alluring fit and sustainable fabrics for the fashionably conscious set.  taking an ecological stance, while creating frocks with beckoning silhouettes and charming details are loyale’s signature criterions.

website: loyale

Modern luxury is as much about the inside as it is about the outside, glamorous superficiality replaced by giving yourself that which is good for both body and conscience. The chemical-focused textile industry of today not only expends the environment, it also creates garments that are in fact harmful for the wearer’s skin and contributes to an outdated and unsustainable society.